A trademark is a unique symbol, word, phrase, logo, or combination thereof that legally identifies and distinguishes a company’s products or services from those of others. It protects the brand’s identity, ensuring that no one else can use the same or similar mark in a way that could confuse customers. Registering a trademark safeguards brand value, builds trust with customers, and supports long-term brand recognition. By securing a trademark, companies enhance their visibility, protect their reputation, and create a powerful asset that can increase in value over time.